Privacy Policy

Last updated: July 31, 2026

DoctorNowAB (“DoctorNowAB”, “we”, “us”, or “our”) is a virtual-care service provided by Medicine Place. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit doctornowab.ca (the “Site”) or use DoctorNowAB to start a virtual-care booking.

Clinical care is provided by Medicine Place. Secure booking and virtual-care technology is powered by Medeo. When you continue into the booking or virtual visit flow, Medeo’s and Medicine Place’s applicable privacy practices may also apply.

This Policy is intended for patients and visitors in Alberta, Canada. It does not replace any consent forms or notices presented during booking or clinical care.

1. Information we collect

Depending on how you use the Site and related services, we may collect:

• Contact and identity information, such as name, phone number, email address, date of birth, and Alberta Health Care number, when you provide them during booking or account creation.
• Health-related information you choose to share for booking or assessment purposes (for example, the reason for the visit).
• Technical and usage information, such as IP address, browser type, device information, pages viewed, and approximate location derived from network data.
• Communications you send us by phone, email, or other contact channels listed on this Site.

Please do not submit sensitive medical details through general website forms or email when a secure booking channel is available. Use the secure Medeo booking flow for appointment and clinical information.

2. How we use information

We use personal information to:

• operate and improve the DoctorNowAB Site;
• help you start or complete a virtual-care booking;
• connect you with Medicine Place clinicians and related care pathways;
• respond to inquiries and provide patient support;
• meet legal, regulatory, billing, and professional obligations; and
• maintain security, prevent fraud, and troubleshoot issues.

We do not sell your personal information. We do not use your health information for unrelated marketing without appropriate consent where required.

3. Booking technology and third parties

When you click a DoctorNowAB booking button, you are directed to Medeo’s secure booking environment at a Medeo domain. Medeo processes information needed for account creation, authentication, booking, messaging, and virtual visits as a technology provider for Medicine Place.

We may also use service providers that support website hosting, analytics, communications, or IT security. These providers are expected to handle information only as needed to perform their services and in accordance with applicable agreements and law.

Third-party websites linked from this Site (including MedicinePlace.ca and Medeo) have their own privacy practices. Review those policies when you leave this Site.

4. Health information and confidentiality

Personal health information collected in connection with clinical care is handled in a confidential manner consistent with applicable Alberta privacy and health information laws and professional obligations. Access to health information is limited to individuals who need it for care, booking, billing, quality, or legal purposes.

A physician or clinic team may need to share information with other healthcare providers, pharmacies, laboratories, or specialists when clinically appropriate for your care, or when required or permitted by law.

5. Cookies and similar technologies

The Site may use cookies or similar technologies to support basic functionality, security, and performance measurement. You can control cookies through your browser settings. Disabling cookies may affect some Site features.

6. Retention

We retain personal information only as long as reasonably necessary for the purposes described in this Policy, or as required by law, clinical record-keeping standards, billing rules, or dispute resolution.

7. Security

We use administrative, technical, and physical safeguards appropriate to the sensitivity of the information. No method of transmission or storage is completely secure. Please use a private space and a trusted device for virtual visits, and follow the secure appointment instructions provided to you.

8. Your choices and rights

Subject to applicable law, you may request access to, or correction of, personal information we hold about you. You may also ask questions about how your information is handled. Some clinical records may be managed through Medicine Place clinic processes and applicable health information legislation.

To make a privacy request related to DoctorNowAB or Medicine Place virtual care, contact us using the details below. We may need to verify your identity before responding.

9. Children and dependents

If you book on behalf of a child or dependent, you confirm that you are authorized to do so and to provide their information for booking and care. Guardianship or substitute decision-maker requirements may apply.

10. Changes to this Policy

We may update this Privacy Policy from time to time. The “Last updated” date at the top of this page will change when revisions are posted. Continued use of the Site after an update means you acknowledge the revised Policy.

11. Contact

For privacy questions about DoctorNowAB or Medicine Place virtual care:

• Phone: (403) 294-5600
• Email: care@doctornowab.ca
• Medicine Place website: https://medicineplace.ca

For emergencies, call 911 or go to the nearest emergency department. Do not use DoctorNowAB or email for emergency situations.